Cross-Selling Credit Union Products

Course Objectives:

Define cross-selling and explain why it is important
Describe how to recognize cross-selling opportunities 
Describe the techniques used in successful cross-selling
Explain how technology can be used to facilitate cross-selling 
Provide sample dialogues for successful cross-selling

Target Audience: Senior management, branch/center managers, member service staff, and support staff of credit unions

Study time: 3 hours

Author:
Digital University Staff Assisted by:
Kenneth D. Judd, MPA
President, The P3 Group, Inc.
P3group@juno.com

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