Professional Business Dress - Women

Course Objectives:

Provide an overview regarding the importance of image
Describe the elements of creating your professional image
Identify specific needs for men and women regarding image
Describe appropriate dress for "Casual Friday's"
Describe aspects of quality and fit
Identify appropriate apparel ensembles for business travel

Target Audience: All staff of financial marketing organizations who wish to develop a professional image.

Study time: 2 hours

Author:
Victoria A. Seitz, PhD.
Professor of Marketing
School of Business and Public Administration, California State University, San Bernardino

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